Simple things.. Are they Really Simple ?

Wednesday, September 28, 2005

Rajinikanth - A Strategist Actor???

Rajinikanth - a known filmi personality in whole of India. An actor with grand success and marching forward in full swing. Still makes enough media attraction, retains a huge mob of fans and finally gives loads of money to the producer. Recently I read a news item in the 'Economic Times' which says that Rajinikanth is only next to Jackie Chan in Asia in terms of pay he gets for one movie.

After disappointing 'BABA',I watched 'Chandramukhi'- his latest in which he played a doctor's role. He did a decent job. Rajinikanth without cigarette - unimaginable, but he still stealed the show. If my memory goes right, I never have seen him conversing with people patiently during the end part of movie. Invariably all his movie would have a fight sequence at the end. But in this movie he was conversing with other key characters about a treatment for the patient.It was good to see. I was able to see an actor's decades of experience and expertise on the screen.

In my personal opinion I don’t see the real Rajinikanth in recent movies of him. I am not able to see the anger in his eyes. But yes, I understand, he also grows old, those stuff would have been gone down. But in this movie I was thrilled to see a Rajinikanth whom I have never seen in the recent past in a song portraying a king's role.

I am a fan of Rajini and Kamal. But for quite a long time I am observing Rajinikanth - what is the reason behind his huge success? This remained as a question in me and never bothered to find an answer.

Only in the recent past I was able to get few solid reason for his success. There may be quite a lot of reasons, but I see three critical reasons that have been his key success factors.

1. Core Competence: Once during his birthday, Kamalhaasan wished him on a satellite television. He appreciated Rajinikanth for the decision he took before several years. The decision was to bet on his mannerism. So he had tremendous confidence on his skills. Even Kamalhaasan told that he was quite skeptical. He identified his core competance which eventually became his USP (Unique selling proposition).

2. Bottom of the Pyramid: One year back I came to know about 'Bottom of the Pyramid' a concept developed by CK Prahalad - a management guru of Michigan Business School, US of A. According to his concept, when you place any countries economy, particularly the developing countries like India, China in a pyramid (triangle) and see it as three parts, you will find a heavy base in the bottom and going upper it will be lighter and lighter. So now apply economics - the rich are at the top belongs to the small portion and the second part - little heavier than the top belongs to the middle class (upper and lower). Then the bottom the heaviest part belongs to the poor. So he says when you are able to cater to the poor, you can very well go up and cater the remaining two segments. The bottom is where the market is.

So I started looking for a real time case. It just flashed me - Rajinikanth just adopted this strategy - knowing or unknowingly.

Today Rajinikanth has fan circles in all economic segments, but in the beginning he started in the bottom. He played 'angry young man' roles in most of the movies and that attracted fans who are all by and large poor. Then slowly over a period of time he was able to capture fans from all the economic segments. So he understood in the beginning itself that where the market is. Having understood the market he sold himself successfully knowing their needs and wants.

3. New Segment: When I was a kid I liked Rajinikanth a lot. I use to dance before all in the home whenever they play a song from the movie 'Murattu Kaalai'. I remember once I was imitating Rajinikanth in front of a mirror with a spectacle in my hand, my dad saw me and gave nicely.

But the amazing thing is still he is able to attract the kids. I know a kid who remains silent when 'Baasha' movie being played. So whenever the kid does too much of mischief they play the movie. This happens for several times it seems, and it goes on still successfully. Some of the children would have seen Rajinikanth for the first time only in the 'Chandramukhi' , but still they are getting attracted.
One of my friend who was working for a resort company told about a star performer in his team. That man's strategy was to convince or attract the kids in the home wherehe goes for the call. So wherever he attracts the kids with the product he has, he was able to win the deal.
Now-a-days the children in the home do involve themself in the decision making process. This particular trend started before 10 - 15 years particularly in the urban socities. So companies target children and try to attract them through TV Ad, gift offers etc. It is great that he was able to attract this segment in its 'Sunrise' (early) stage.
So in my view these three factors played a crucial role in his success.
So it looks very much necessary for a artist to market himself successfully. I recently noticed a document in the web and it is all about the marketing plan for a musical artist. So this particular trend of making a formal and scientific approach to market oneself would become a order of the day in the near future. People taste are changing in the rapid pace, without scientific methods, it is tough to gauge the people mind set.
Rajinikanth was smart enough to be successful because of the above said critical factors. So understanding the fact people in anybusiness for that matter need to look at things scientifically and get pave their way to success.

Wednesday, September 21, 2005

About going for MBA

Hi Everybody,

This particular issue has been in my mind for quite a long time. Now -a-days most of the business magazines are coming out with B-School rankingS with different parameters. More number of people also want to go for an MBA. So my question is how many of these people going for MBA feel that they want the management education or they are much suited for management. I think most of the student go for MBA because they clear the entrance exams, because they can earn more money by getting placed in the multi national companies and so many other 'becauses'.

So is it a healthy trend ?

Ideal way of doing a management course is by gaining some work experience and try to update oneself with the ongoing corporate happenings before getting into the progrom. So once they are in , they will be able to relate things in a better way, can refine their ideas, plan their future well.

Let me take myself as an example. I am basically a commerce graduate and did my post graduation in Information Technology and Management and was with the IT industry for some time. Only during that stint I really felt I was much suited for management kind of job. It took some time for me decide on this issue and started looking for a management job. After getting into a consultancy company as a 'Business Analyst' I was exposed to real managment issues and was able to develop my analytical skills on Strategy. So thereI felt that I should go for a Management Program without leaving a job.

I was not for correspondece education, so thanks to the technology, I came to know about Direcway which introduced the VSAT management programs. So I got an opportunity to do PGDGM through Narsee Monjee Institute of Managment Studies, Mumbai. I should say it really helped and added value to me. Now I am very much clear about setting up my career in Research and Strategy.

So I feel before getting into a management program, one should feel that he is much suited for management and has skills to horn. Also a good amont of work experience is definitely a value addition.

Thanking you


Tuesday, September 20, 2005

Hey All..

Hey All,

I am Krishna and new to this forum. Quite a long time i have been reading this and finally decided to be a member. So let me use this forum to know others and make me known to others.

Soon catch u people with a article.